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Wealthy US Consumers Get Up and Go in 2012

Travel industry should benefit from a boost from the jet-set.

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By: TOM BRANNA

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More than half of all luxury consumers say that they derive their greatest satisfaction from experiences, not luxury goods, and that they plan to spend more on these luxurious and memorable experiences in 2012, according to a new study by Unity Marketing. This is great news for marketers in the travel sector, who stand to benefit from the affluent attitude toward experiences—if they can deliver on the expectations of these wealthy travelers. These findings come from Unity Marketing’s re...

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